LAZADA搜索推廣專業(yè)詞匯介紹

Spend花費

Total actual spend amount.實際花費總金額

Impressions曝光

The number of times your promoted product is shown.推廣商品被展示的次數(shù)。

Click點擊

The number of times someone clicked on your promoted product.推廣商品被點擊的次數(shù)。

Clickthrough rate(CTR)點擊轉化率

The ratio showing how often people who see your promoted product end up clicking on it.It’s calculated as Clicks divided by Impressions.

推廣商品點擊和曝光的比率。

CPC(cost-per-click)

The average amount you pay each time someone clicks your promoted product.It’s calculated as Spend divided by Clicks.

推廣商品每次被點擊時，推廣方平均支出的費用。

Conversion Rate(CR)轉化率

How often,on average,a promoted product click leads to its unique SKU being sold.It’s calculated as Unique SKU sold divided by Clicks.

轉化次數(shù)或銷售件數(shù)和推廣商品點擊數(shù)的比率。計算公式是單一SKU銷售次數(shù)/點擊數(shù)。

Units Sold銷售件數(shù)

The total number of units sold after someone clicks your promoted product.

點擊推廣商品后產生的銷售總件數(shù)。

Revenue收入

點擊推廣商品后產生的銷售總收入。Revenue generated from units sold after someone clicks your promoted product.

Return on Investment(ROI)投資回報率

The revenue that resulted from Sponsored Search compared to the amount you've spent on Sponsored Search.It’s calculated as Revenue divided by Spend.

由推廣投入所帶來的的收入和推廣花費的比率。計算公式是收入/花費。

Store CR店鋪轉化率

How often,on average,a promoted product click leads to any product sold from your store listings.It’s calculated as Store Unique SKU sold divided by Clicks.

平均而言，一個推廣點擊引導的店鋪任一商品成交的比率。計算公式是店鋪單一SKU成交次數(shù)除以點擊數(shù)。

Store Unit Sold店鋪銷售件數(shù)

The total number of units sold from your store listings after someone clicks your promoted product.點擊推廣后，經由您推廣商品詳情頁所引導的商品成交總件數(shù)。