Newzoo ll 巴西游戲市場(chǎng)消費(fèi)者行為洞察：巴西玩家更喜歡玩競(jìng)爭(zhēng)類(lèi)&中度游戲

The Brazilian games market is thriving.Last year alone,Brazil’s 81.2 million players helped it generate revenues of$1.6 billion.And the growth potential is promising for the years to come,when the country’s network infrastructure is on track for further improvements.

巴西游戲市場(chǎng)正在蓬勃發(fā)展。僅去年一年，巴西的8120萬(wàn)玩家就創(chuàng)造了16億美元的收入。而隨著網(wǎng)絡(luò)基礎(chǔ)設(shè)施的進(jìn)一步改善時(shí)，未來(lái)幾年巴西游戲市場(chǎng)的增長(zhǎng)潛力是非?？捎^的。

In this article,we’ll use our Consumer Insights data to highlight what sets Brazilian mobile gamers apart—as well as the types of game experiences they’re playing.We’ll use the U.S.as a comparison point.

在本文中，我們將使用“消費(fèi)者洞察”數(shù)據(jù)突出顯示巴西移動(dòng)游戲玩家與眾不同之處以及他們所玩游戲的類(lèi)型，并將其與美國(guó)進(jìn)行。

Brazil Is a Mobile-First Games Market

巴西是移動(dòng)游戲優(yōu)先市場(chǎng)

While Brazil is a key global games market,its console and gaming-PC prices are among the highest in the world.Therefore,most players in Brazil turn to mobile,where the barrier to entry is far lower.

盡管巴西是全球主要游戲市場(chǎng)，但其游戲機(jī)和游戲PC的價(jià)格是世界上最高的。因此，巴西的大多數(shù)玩家都轉(zhuǎn)向了門(mén)檻更低移動(dòng)設(shè)備。

In fact,our Consumer Insights show that 70%of the online population in Brazil plays on mobile vs.61%of the total online population in the U.S.And there are many factors that make Brazil’s mobile gamers stand out.

實(shí)際上，Newzoo《消費(fèi)者洞察》顯示，巴西70％的在線(xiàn)人口使用移動(dòng)設(shè)備玩游戲，而美國(guó)只有61％。而且多重因素使得巴西的手游玩家與眾不同。

Perhaps owing to the high barriers to entry on console and PC,Brazilian mobile gamers are more likely to identify as core gamers.Well over a third(38%)of mobile gamers in Brazil see themselves as core,compared to just 27%of U.S.mobile players.

由于在主機(jī)和PC的高昂價(jià)格，巴西移動(dòng)游戲玩家被視為核心玩家。在巴西，三分之一以上的手游玩家（38％）認(rèn)為自己十分熱衷于手游，而美國(guó)手游玩家只有27％。

Brazil’s Mobile Gamers Are Likelier to Prefer Competitive&Midcore Experiences

巴西的移動(dòng)游戲玩家更喜歡競(jìng)爭(zhēng)性和中度游戲

While U.S.mobile players tend to prefer casual genres like puzzle,match,and arcade,mobile gamers in Brazil are likelier to play competitive mobile games,including strategy,racing,and shooter titles.

盡管美國(guó)手游玩家傾向于喜歡益智，比賽和街機(jī)之類(lèi)的休閑游戲，但巴西的手游玩家更喜歡玩具有競(jìng)爭(zhēng)力的手機(jī)游戲，包括戰(zhàn)略，賽車(chē)和射擊游戲。

Favorite Mobile Genres:Gamers in Brazil(vs.U.S.)

最受歡迎移動(dòng)游戲類(lèi)型：巴西的游戲玩家（與美國(guó)相對(duì)）

Other competitive genres that stand out for Brazilian gamers are battle royale(25%vs.14%of U.S.mobile players)and sports(26%vs.15%of U.S.mobile players).

其他競(jìng)爭(zhēng)類(lèi)游戲包括大逃殺（巴西25％VS美國(guó)14％）和體育游戲（巴西26％VS美國(guó)15％）在巴西也比較受歡迎。

This competitiveness is also reflected in the reasons Brazilian mobile gamers play games.A quarter of Brazilian mobile gamers play games for the competitive aspect and enjoy beating others,while only 19%of U.S.mobile gamers state this as a reason for playing.

巴西手機(jī)游戲玩家玩游戲的原因也反映了這種競(jìng)爭(zhēng)性。四分之一的巴西手機(jī)游戲玩家出于競(jìng)爭(zhēng)目的玩游戲，并樂(lè)于擊敗別人，而只有19％的美國(guó)手機(jī)游戲玩家將此作為玩游戲的理由。

Gameplay Mechanics That Resonate with Gamers in Brazil

引起巴西游戲玩家共鳴的游戲機(jī)制

Now that we’ve explored why mobile gamers in Brazil like to play—and that they thrive on competition—we’ll turn the spotlight onto how publishers can cater to Brazil’s mobile gamers.

我們已經(jīng)探討了巴西的手機(jī)游戲玩家喜歡玩什么游戲，現(xiàn)在我們將聚焦于游戲發(fā)行商應(yīng)該如何順應(yīng)巴西游戲玩家喜好。

Looking at game mechanics,what sets Brazil’s gamers apart is their interest in character development possibilities(36%vs.26%of U.S.mobile gamers)and a science-fiction setting(23%vs.14%of U.S.gamers).

從游戲機(jī)制上看，讓巴西游戲玩家與眾不同的點(diǎn)是他們對(duì)角色發(fā)展可能性的興趣（巴西36％VS美國(guó)26％）和科幻背景設(shè)定（巴西23％VS美國(guó)14％）。

Vitally,Brazilian mobile gamers are not very interested in casual aspects in games,a testament to their enjoyment of midcore and competitive experiences on the platform.Instead,they tend to value the following aspects:

實(shí)際上，巴西的手機(jī)游戲玩家對(duì)游戲中的休閑方面不是很感興趣，這證明了他們?cè)谄脚_(tái)上享受中度和競(jìng)爭(zhēng)性體驗(yàn)。相反，他們傾向于重視以下方面：

Only 18%of Brazilian mobile gamers find puzzle-solving possibilities appealing,compared to a striking 42%of U.S.mobile gamers.

美國(guó)手機(jī)游戲玩家中，42％的玩家喜歡解謎游戲，巴西只有18％的玩家發(fā)現(xiàn)了解謎的吸引力。

Given these preferences,many gamers in Brazil would likely be interested in experimenting with game libraries on console and PC(where these experiences take center stage).To that end,Brazil’s government introduced a tax reduction for consoles,games,and hardware last month.

考慮到這些偏好，巴西的許多游戲玩家可能會(huì)對(duì)在主機(jī)和PC上體驗(yàn)游戲庫(kù)感興趣。而且巴西政府上個(gè)月對(duì)游戲機(jī)，游戲硬件設(shè)備實(shí)行了減稅措施。

Relatively speaking,these products are still far more expensive in Brazil than elsewhere,so for the short term at least,we expect Brazil’s mobile gamers to continue playing via their smartphones.

相對(duì)而言，這些產(chǎn)品在巴西仍然比其他地方昂貴很多，因此至少在短期內(nèi)我們預(yù)計(jì)巴西的手機(jī)游戲玩家將繼續(xù)通過(guò)智能手機(jī)進(jìn)行游戲。