6個(gè)Instagram KOL DM聯(lián)系模版

對(duì)于品牌方來(lái)說(shuō),和海外紅人/KOL的聯(lián)系是非常有挑戰(zhàn)性的. 要知道怎么能用文字吸引紅人的眼球, 并且看上去不浮夸,甚至是更糟糕,令人厭惡的. 品牌方都至少有一次機(jī)會(huì)在KOL/紅人面前留下非常好的第一印象. 所以, 在聯(lián)系之前,需要充分了解自己的產(chǎn)品,以及聯(lián)系哪些紅人, 準(zhǔn)備通過(guò)什么平臺(tái)和方式去聯(lián)系, 都需要有Pitch 策略. 小編今天將分享一些Instagram DM的聯(lián)系模版,希望能為各大品牌方帶來(lái)靈感和價(jià)值.

在使用Instagram之前,你要明白不同的平臺(tái)和不同的聯(lián)系方式都有各自的優(yōu)勢(shì)和劣勢(shì). 當(dāng)你使用Instagram DM時(shí),盡量保持更隨意輕松的狀態(tài). 信息需要友好,簡(jiǎn)短,直接. 同時(shí)不會(huì)給KOL/紅人造成來(lái)回溝通的誤會(huì). 這樣的信息通常會(huì)立即引起KOL/紅人的回復(fù), 可以查看以下信息模版：

常用的/產(chǎn)品測(cè)評(píng)模版

Hey [Insert Influencer Name],

I have been following your profile on [insert social media platform] and really loved your post(s) on [insert topic]. [Insert another sentence about their feed that adds a human element].

My name is [insert name here] and I work for [insert company name]. We [insert what you do/sell]. Since [insert what they are passionate about or what they like to post about that coincides with your brand], I thought I would reach out to see if you would be open to testing our product and doing a collaboration together!

Let me know if you are interested and I will send more details!

Thanks!

[insert your name here]

普通的合作模版v1

Hey Julie,

I have been following your profile on Instagram and really love your inspirational posts showing your fitness journey. Not to mention your dog, Waffles, is sooo cute!

My name is ** and I work for Flex. We sell organic protein powders and shakes created by women, for women. Since you are passionate about sharing your fitness journey, I thought I would reach out to see if you would be open to testing our product and doing a collaboration together!

Let me know if you are interested and I will send more details!

Thanks!

Your name

普通的合作模版 v2

Hey [insert influencer name],

The team and I loved your post about [insert description of related post]. At [insert company name here] we [insert what you do/sell]. We’d love to send some your way so you can give it a try and share with your audience!

Let me know if you’d be interested - thanks! -[insert your name here]

普通的合作模版 v3

Hey Erica,

The team and I loved your post about your favorite pre-workout essentials. At Flex, we make organic protein powders and shakes for women. We’d love to send some your way so you can give it a try and share with your audience!

Let me know if you’d be interested - thanks! -Your name

品牌形象大使活動(dòng)模版 V1

Hey [insert influencer name],

My name is [insert name here] and I’m with [insert company here]. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. We would like to invite you to become a brand ambassador for our company! We think your [insert a reference to a topic they post about] really aligns with our company’s mission [insert info about what you offer and your brand’s purpose].

As a brand ambassador, you’d partner with us for [insert how you plan to utilize your ambassadors].

If you’re interested, I’d love to chat more with you to go over what our brand ambassador program is all about!

Thanks!

[insert your name here]

品牌形象大使活動(dòng)模版 V2

Hey Lauren,

My name is ** and I’m with Flex. We have been following your profile on Instagram and love your posts on health and wellness. We would like to invite you to become a brand ambassador for our company! We think your belief in using organic products to live a healthy lifestyle really aligns with our company’s mission to help women reach their wellness goals with products made with them in mind.

As a brand ambassador, you’d partner with us for social media campaigns and content featuring our organic protein powders and shakes. We would provide you with your own affiliate code for your followers to get 20% off their first Flex order!

If you’re interested, I’d love to chat more with you to go over what our brand ambassador program is all about! Thanks!

以上幾個(gè)模版都是基于市場(chǎng)人員對(duì)產(chǎn)品/服務(wù)準(zhǔn)確的了解以及市場(chǎng)定位,并且能提煉出品牌的獨(dú)特賣點(diǎn)的情況下,如果能加以靈活的運(yùn)用,應(yīng)該能取得不錯(cuò)的效果.