wish平臺(tái)ProductBoost活動(dòng)選擇可選關(guān)鍵詞有什么技巧？

wish平臺(tái)ProductBoost活動(dòng)選擇可選關(guān)鍵詞有什么技巧？

問：關(guān)于如何選擇合適的可選關(guān)鍵詞有什么技巧？

答：您應(yīng)該考慮wish的平臺(tái)用戶會(huì)如何搜索以及其他商戶會(huì)如何選擇他們的可選關(guān)鍵詞。

諸如“dress”（裙裝）和“fashion”（服裝）之類的熱門關(guān)鍵詞肯定會(huì)獲得很高的搜索量，但是也可能非常擁擠。而且，如果您沒有最好的產(chǎn)品來匹配這些關(guān)鍵詞，它們也不太可能取得理想的效果。您的可選關(guān)鍵詞應(yīng)該更有相關(guān)性、更具體，這樣才有可能提高轉(zhuǎn)化率。

而且，雖然wish商戶平臺(tái)有檢查拼寫、自動(dòng)補(bǔ)全和自動(dòng)更正功能，但用戶仍然可能在移動(dòng)設(shè)備上輸入大量的錯(cuò)別字。wish商戶平臺(tái)還是一個(gè)國(guó)際化的交易平臺(tái)，很多用戶來自世界各地。因此，如果您知道某些熱門搜索關(guān)鍵詞的翻譯（與您的產(chǎn)品相關(guān)），也可以多加利用。

wish商戶官網(wǎng)原文詳情：

Q:Any tips on how to choose the right optional keywords?

A:You should think about how our users will search on our platform and how other merchants will choose their optional keywords.

Popular keywords such as"dress"and"fashion",will definitely have a high search volume,however,they can also be very crowded.And if you do not have the best product for those keywords,it is unlikely they will do well.You want your optional keywords to be relevant and more specific,where the conversion rate can be higher.

Also,although we do spell check,auto-complete,and auto-correction,there are still tons of typos a user might type on their mobile device.Our platform is also an international marketplace,with many users around the world.So if you know translations of popular search keywords(that are relevant to your product),you might want to take advantage of that as well.